So the other day during a sales training call we stumbled into Sprinkles cupcakes and to my utter amazement they were selling cupcakes for $2.50 a piece – not for people – but for dogs. The cup cakes for people were considerable more.
That’s what I love about marketing and entrepreneurship, I just couldn’t imagine a cupcake worth 2-3 dollars especially for my dog. Am I weird? Anyway the point being that the people at Sprinkles did imagine such things and then took action to make it happen.
Incoming search terms:
- benefit of the product or service of cupcake
- unique selling proposition cupcakes
- unique selling proposition for cupcakes