Email marketing can be an extremely effective solution. It allows marketers to engage with their customers, take quick action, see their results, and improve their campaign’s performance over time, all with very little resource investment. To fully take advantage of your email marketing efforts you will need to make sure your email looks good, has content that will encourage your subscribers to take action, and that the email is actually delivered to your subscribers.
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One of the basics of email marketing front is the use of auto responders, or automated emails, that happen in a set sequence after a user’s email address is captured. Typically the end goal of an auto responder email series is converting that user to a purchaser or customer. Watch the video below.

Try AWeber’s Autoresponders for $1

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Facebook released a new feature for their advertising program called “Custom Audiences.” With custom audiences, you have the capacity to use Facebook ads in a new and more targeted way. The facebook advertising platform gives you the ability to get extremely granular with your Facebook customers and or propects — giving you the capability to include and exclude the exact demographic you want to market to and include even interests of your prospects is fantastic. Facebook’s Custom Audiences represents a entire new level of targeting your buyers.

Waste is a constant concern for us advertisers, and Yes, Facebook does have an ad targeting functionality, but the broad demographic information offered is next to useless for many marketers.

You see, the dilemma for many businesses is that their targeted demographic is very wide and includes people from all walks of life. Sound familiar? Perhaps you have reached the limits of what simple ad “targeting” can do for you. Introducing . . . Custom Audiences.

With Custom Audiences, marketers can upload a list of their own leads, customers, prospects, buyers, etc., into Facebook, in order to market to them in a special way.

You can compare this feature to re-targeting. In the same way you can visitors that that landed on different pages or by how far they got in your buying funnel. You can also upload different segments of your lists to show different Facebook ads.

Create a custom audience and upload your entire list and name it accordingly. Next, create another new audience and upload all of the buyers of a given product. Through the power of the Custom Audiences, you will now have the ability to market exclusively to your prospects that have not purchased. You might want to try offering a discount on your product or add additional bonuses.

Since you have your prospects and your buyer audiences set up you are able to constantly run ads to your entire list, yet by creating an audience for all of your different groups of buyers you can be confident that you aren’t wasting marketing dollars on people who aren’t interested in a product they have already purchased. This is because when you are creating your ad you have the ability to suppress any of your other audiences.

Target Your People

Think about this for example; you can target a campaign of upsell ads to recent buyers. You can target your customers that have already purchased your products these are prospects most likely to buy from you NOW! Thereby, eliminating wasteful ad spending and boosting your sales.

I love the fact that Facebook allows you to create a custom audience based on matching (emails, phone numbers, or Facebook user IDs). Most of the time your prospects and buyers will have used the same email to sign up with you that they have registered with Facebook. You can upload your list via a .TXT file or .CSV file.

Custom Audiences is what most marketers call “list segmentation.” I’m predicting other networks will follow suit pretty soon.

Setting Up Your Custom Audiences

Go to your “Facebook ads manager”, you will want to navigate to the Facebook power editor, this is the only place you are able to access your custom audiences in the future.

Now that you are in the power editor, click the menu item on the left side called “Custom Audiences”.

Go to the top left hand corner you will click “Create Audience. This will bring up the dialogue where you can name your audience, give a description and upload the file. Once your file is uploaded Facebook takes it’s time (about an hour depending on size) before you are able to effectively use it in a campaign.

When your audience is ready, create a new campaign and a new ad. Under the audience section on the left side, click “Advanced options”, here you will have the ability to include or exclude the difference custom audiences you have created. Configure the rest of your ad settings you will be all set to start super charging your Facebook advertising.

Realize, you can rotate through entirely different CTAs, targeted at completely different audiences simultaneously. By not advertising your product to your buyers, your click through rate will go up, decreasing your ad spend and increasing your campaign’s performance.

 

 

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So the other day during a sales training call we stumbled into Sprinkles cupcakes and to my utter amazement they were selling cupcakes for $2.50 a piece – not for people – but for dogs. The cup cakes for people were considerable more.

That’s what I love about marketing and entrepreneurship, I just couldn’t imagine a cupcake worth 2-3 dollars especially for my dog. Am I weird? Anyway the point being that the people at Sprinkles did imagine such things and then took action to make it happen.

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5 Steps for a Successful QR Code Marketing Campaign
via Mashable.com | By Hamilton Chan

Hamilton Chan is CEO and founder of Paperlinks, which provides the leading QR code infrastructure for businesses. Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform.

While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code.

However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users.

See Also : Free Advertising Training Videos

So, how can you assess whether you are using QR codes to their full potential? Although very few QR marketing statistics exist, here are a few tips for businesses looking to deliver a meaningful QR code experience.

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1. Define Your Purpose

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The first thing to realize is that QR codes can be as much about utility as they are about marketing. The more your QR code enhances or streamlines the lives of customers, the more engagement you can expect. As such, the most important step in making your QR campaign a success is to think clearly about the purpose of your code.

• Is the purpose to provide an instructional video, a photo catalog of products, contact information or product suggestions?
• Or are you looking to incentivize mobile purchasing behavior through coupons and loyalty rewards?
• What is the advertiser hoping to garner – an email address, social media engagement, a phone call?
• Are you seeking to provide information about a single product or about the entire brand line?

The clearer you are about the purpose of your campaign, the easier it will be to discern whether your goals have been achieved.

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2. Call On Your Customers

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Now that you have defined your purpose, craft a customer call to action. Think of your QR code as a doorway, only you need to explain what’s hidden behind the door. The brief text sitting next to your code should be the world’s shortest elevator pitch.

For instance, you’ll see high scan rates if your code says, “Scan this code for an exclusive gift” or “Scan this code for our lowest price.” Be sure to explain any incentive associated with the code truthfully — it will increase trust, consumer interaction and the overall return on your campaign.

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3. Design and Usability Is Key

Understand that looks matter. Ideally, opt for a designer code rather than a black-and-white checker box. Designer codes earn higher scan-through rates, look better on your materials, and even provide an element of security to assure users that this is indeed the brand’s QR code (and hasn’t been somehow covered over).

4. Measuring Scans

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See Also : Free Advertising Training Videos

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The most important metric of a QR campaign should not be the number of daily scans. Rather, the length of engagement time that your code is generating should be a marketer’s primary indicator of campaign success.

If people are spending two to three (or more) minutes on a link, the campaign is a success. The power of a QR code is to transform the user experience from a “quick glance” to a “deep dive.” When users spend a lot of time on your QR site, it shows that you have developed something captivating — a brand worth the interaction.

On the flip side, having a low number of scans should not discourage the advertiser, although generating zero scans is a definite red flag. If no one is scanning the code, it’s likely that something is wrong its scanability, or that its placement is not conducive to scanning (think high-up ads on the subway).

Another thing to keep an eye on is the number of scans over time. If your QR code has been constant displayed (e.g., in your retail window or on your cashier counter), you should see a long tail of interactivity as people continue to engage with your code. Achieve this by providing fresh content and incentives. Unlike other marketing vehicles (TV commercials and newspaper ads) that typically only generate one big spike in impressions, QR codes allow businesses a consistent promotional tier. If the number of scans drops to zero after the first week, this is a sign that there wasn’t enough allure to the experience.

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5. Social Metrics

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Finally, businesses should look at the points of interaction beyond the QR code experience to judge the success of a campaign. Did a business receive more hits to its website, more followers on Twitter, more fans on Facebook? While trying out the latest high-tech marketing tools is fun, we must ultimately be driven by results.

The QR code experience is limited only by your imagination. The more creatively you can provide a meaningful customer experience, the more interaction your QR code campaign will enjoy.

QR codes provide metrics by tying real-world marketing (outdoor signs, magazine ads, etc.) to the mobile web. By being imaginative, purposeful and experimental with campaigns, advertisers and consumers alike can reap rich QR rewards.

See Also : Free Advertising Training Videos

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Guerrilla Marketing is filled with amazing wisdom about growing and marketing your business. This book is a must read, as far as I am concerned, for any small business owner or entrepreneur who is looking to get ahead.

Jay offers a new arsenal of weaponry for small-business success including:
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business

Guerrilla Marketing is one of those books every small-business owner should have on his or her shelf.

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