If you have a WordPress blog or a website, you may be wondering how am I supposed to keep it safe from hackers and from accidental changes or deletions?
In addition to any kind of fancy modifications or security plugins, there are a few easy steps you can take right now within the next few minutes to make sure your WordPress website is secure.
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I don’t want to scare you but I want you to be aware of the reasons why you should backup your WordPress blog, and even better protect it against someone getting access to that site.
Someone getting into your WordPress blog can delete anything that is there, can replace it with something else, redirect it and in fact access every single file in that WordPress site, sometimes other websites on the same server.
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I frequently speak on the best ways for organizations to
market their businesses.
Lately, I’ve been asked about utilizing daily deal sites like Groupon and Living Social.
Don’t Do It!
Read MoreI was conducting a sales training class last week and during the break one of the attendees told about this amazing TV/PC service, that gives you all the cable channels via your PC. I did some research and then downloaded the product so far I’m very impressed, you need to check this out!
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Before you do there is something you need to know: Not all satellite services are created equal. In fact, most television for PC services are downright terrible. With poor picture quality, outdated software, lousy customer service, and limited access to the channels you really want to see, many satellite for PC providers just aren’t worth making the switch.
That’s where Satellite Direct comes in.
Named by Interactive Media Magazine as “Unequivocally the best TV to PC software on the net”, Satellite Direct is your best bet when it comes to watching television from the comfort of your home computer or laptop. Forget subscriptions or monthly fees… Satellite Direct brings you unlimited access to over 3,500 channels- including premium movie channels and all of the best sports stations. Additionally, with Satellite Direct, you also get dozens of hard to find international channels. And you never have to worry about bandwidth signals or poor picture or sound quality. It’s like having the best of cable or satellite television- without ever having to pay the outrageous monthly bills again!
In fact, a lifetime of Satellite Direct costs about half of what you would pay for just one month of comparable service from your current cable or satellite provider. Why pay over $100 a month for cable? For a one time price of just $49.95, you can have 24/7 access to thousands of channels- with no hidden fees, ever.
Read More5 Steps for a Successful QR Code Marketing Campaign
via Mashable.com | By Hamilton Chan
Hamilton Chan is CEO and founder of Paperlinks, which provides the leading QR code infrastructure for businesses. Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform.
While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code.
However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users.
See Also : Free Advertising Training Videos
So, how can you assess whether you are using QR codes to their full potential? Although very few QR marketing statistics exist, here are a few tips for businesses looking to deliver a meaningful QR code experience.
The clearer you are about the purpose of your campaign, the easier it will be to discern whether your goals have been achieved.
For instance, you’ll see high scan rates if your code says, “Scan this code for an exclusive gift” or “Scan this code for our lowest price.” Be sure to explain any incentive associated with the code truthfully — it will increase trust, consumer interaction and the overall return on your campaign.
Understand that looks matter. Ideally, opt for a designer code rather than a black-and-white checker box. Designer codes earn higher scan-through rates, look better on your materials, and even provide an element of security to assure users that this is indeed the brand’s QR code (and hasn’t been somehow covered over).
See Also : Free Advertising Training Videos
If people are spending two to three (or more) minutes on a link, the campaign is a success. The power of a QR code is to transform the user experience from a “quick glance” to a “deep dive.” When users spend a lot of time on your QR site, it shows that you have developed something captivating — a brand worth the interaction.
On the flip side, having a low number of scans should not discourage the advertiser, although generating zero scans is a definite red flag. If no one is scanning the code, it’s likely that something is wrong its scanability, or that its placement is not conducive to scanning (think high-up ads on the subway).
Another thing to keep an eye on is the number of scans over time. If your QR code has been constant displayed (e.g., in your retail window or on your cashier counter), you should see a long tail of interactivity as people continue to engage with your code. Achieve this by providing fresh content and incentives. Unlike other marketing vehicles (TV commercials and newspaper ads) that typically only generate one big spike in impressions, QR codes allow businesses a consistent promotional tier. If the number of scans drops to zero after the first week, this is a sign that there wasn’t enough allure to the experience.
The QR code experience is limited only by your imagination. The more creatively you can provide a meaningful customer experience, the more interaction your QR code campaign will enjoy.
QR codes provide metrics by tying real-world marketing (outdoor signs, magazine ads, etc.) to the mobile web. By being imaginative, purposeful and experimental with campaigns, advertisers and consumers alike can reap rich QR rewards.
See Also : Free Advertising Training Videos
Read MoreGoogle is rolling out a nationwide update that drastically changes the way prospective customers see you and your competitors through what Google calls “Place Search.”
The new integrated results combine your organic and local rankings in a new Google algorithm intended to make finding businesses easier.
If you’re like us, you’re constantly looking for things in your neighborhood, whether it’s [restaurants in zurich] or a new [sales trainer in houston]. If you specify your location in your query, Google often show your results on a map. But we’ve noticed that much of the time users make simpler searches, like [restaurants] or [dentist].
Google just finished the worldwide rollout of local search results on a map, which will now appear even when you don’t type in a location. When you search on Google, Google will guess where you are and show results near you.
How does Google guess your location? In most cases, they match your IP address to a broad geographical location. You can also specify your likely location using the “Change location” link on the top right corner, above the map. Google is smart and they try to make their guesses as good as they can be so that whether you’re shopping for [groceries], [sporting goods] or [flowers], or looking for your [bank], your [gym], or the [post office], you can just say what you want, and Google will try to find it right where you are. You can also search for specific stores or street addresses near you, like [cornelia st cafe] in New York, for example.
If your Google Place page has pictures, your position on the search engine results pages will also be more prominent.
There’s much more to be seen and discovered regarding this update. We look forward to working with our clients sites to be sure they maintain strong rankings.
For further information on the subject, check out these blogs:
Place Search: a faster, easier way to find local information – from the Official Google Blog
Getting First on Google – First Page Results
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